I started Ama Fish-Fish Angling wear because of the lack of proper angling apparel and was driven by my love of the sport.I personally being involved in the Bass angling arena since 1990, representing South Africa on 20 different occasions and travelling as far as America, found that we just did not have the apparel required to be comfortable whilst plying our sport in all weather conditions.I started manufacturing only for the fresh water market and have been doing the national shirts for almost 20 years.I decided to give the Bass fishing a break and found myself angling in the WP Senior A side and the South African Masters team (Top Ranked over three years for the second time), where again we have developed new clothing items which are being used by many teams across South Africa,Namely WP, West-coast, KZN, Protea Ladies, Eden, Eastern Province, Free State, Boland Juniors, RASSPL and many clubs including, Reef Hunters, Two Oceans, Noord Transvaal, Central Gauteng, Port Alfred, Kidds Beach, Inkwazi, Buccaneers, Thresher, Hammer, Stilbaai, Virginia, Blue Ray, Kinky’s, SA Navy, SAPF,  Four Oceans etc. Together with Bananaskinz, Zoo Look and Duvan Charters.We have proudly manufactured all the President clothing for the Gus Kolner competition for the past 11 years.